40 Below came to me in need of a overhaul for their branding and website. Using imagery from a 40 Below task force event and a new saturated color scheme I set out to organize their content in a more cohesive format. 40 Below’s website is used by a number of different people within the community to find out about specific meetings, events and task forces. The site is programmed in WordPress so that editing can be done client side.
Most users who visit the 40 Below website are coming from a mobile device. This lead me to design more with the mobile user in mind rather than a desktop user. The site is responsive and looks tasty on any screen size you are viewing it on.